Three months ago, I helped two music outfits at one go: to help them market their vocal coaching classes.
One of them paid me 1.9k to consult him. He didn’t complain about the quality of leads I generated for him, that he was ‘wasting time’ on following up not he leads and took my advice on making ‘godfather’ offers.
Since then, he has 20X-ed his investment so far.
How much do you think the system I built for him is worth today compared to the 1.9k initial investment?
10k? 20K? 100k exponentially?
The second individual demanded I made its performance base. I did it for free. (Read: Huge ego, wanted to prove I was the best in the market. Will never make the same mistake again)
He wanted no follow-up, super qualified leads and ignored my advice to sure her sales team knew how to make ‘godfather offers’.
Even before the campaign started, he complained that people liked ‘abusing her free trials’ and it’s not going to work. This was even when he was running Google ads (which supposedly have higher ‘buyers intent’)
He broke even on his advertising spent in the first month.
He then quit going into the second.
You may think I am going to make a comparison on attitude here but I am not. I am going to make a point on commitment.
What if the second individual followed up on the process?
He broke even in the first month, now, let’s go into the second month:
– Let’s say: now you train your sales team to start making godfather offers.
– You start making an incentive-based sales system: you can give you the leads, however, if don’t close, you don’t get paid. However, if you close, you get a high commission.
The question is, can you keep micro adjusting till you get it right?
No, the ULTIMATE question is this, ARE YOU going to keep micro adjusting until you get it right?
Now, let’s imagine 6 months in, she gets this system right, just like the first individual.
How much do you think this system she’ll end up with be worth to her business? She has a team of 3–4 vocal coaches all hungry for business.
1000000SGD if replicated across multiple musical instruments?
Looking for me to build YOU this 10k, 20k or a 100K client acquisition system?
Talk to me.